black|Up Cosmetics, founded by Ivorian Bernard Fabrice Mahabo in 1999, is the first upscale beauty brand dedicated free and modern black woman who is proud of her roots and absolutely anchored in her era. The Paris-based line is known for its range of professional-quality makeup that is developed by women of color and answers the specific needs of darker skintones. black|Up develops a true expertise answering darker complexions’ specific needs and offers products that pair professional quality and pleasure of use: velvety effects, mat or powdery finishes, perfect coverage, ultra vibrant colors, 100% non-ashy finish. Thanks to its unique offer, black|Up has become a key player in the makeup world that seduces black and mixed women as much as all the makeup addicts of the planet. Today black|Up Cosmetics is distributed in approximately 200 retail locations, including Sephora.
While the current ownership of black|Up Cosmetics is undefined, due to scandal of an unlawful buy out, I wanted to honor this brand and its original founder, because this accomplishment is exceptional. black|Up was created by a black man, for black women and our unique beauty needs. Fabrice Mahabo spent ten years + of his life perfecting his cosmetic line because he saw a void in the market to cater to our undertones and deeper hues. The colors and formulas are designed to pop off of darker skin. Not only that, his work has reached across the Atlantic, to the states and beyond so that all brown beauties can experience a luxury makeup line with them as the core demographic.
Next week, we will look at Black Opal and Black Radiance in a double BOBB highlight post! Until next week #BHM #BlackHistoryMonth #MyBlackIs Beautiful #BlackBeauty #BrownBeauty #BlackGirlMagic